India’s largest retailer, Reliance Retail, unveiled its youth-focused fashion retail concept, “Yousta,” today, marking the opening of its inaugural store in Hyderabad’s Sarath City Mall.
With innovative tech-enhanced store designs, Yousta delivers trendy fashion options at budget-friendly prices, catering specifically to the younger demographic. Remarkably, all items are priced below Rs 999, with a significant portion priced under Rs 499.
In addition to offering a wide range of unisex and character merchandise, as well as a weekly refreshed capsule collection, Yousta introduces the “Starring Now” collection every week. This collection showcases the latest fashion trends as complete outfits with coordinating accessories.
Akhilesh Prasad, President and CEO – Fashion and Lifestyle, Reliance Retail said, “Yousta is a young and dynamic brand that underlines a way of life, which will grow and evolve with the youth of this country. The team will continuously work with India’s younger generation to understand their evolving fashion needs. Every day, will be ‘Day One’ in terms of freshness and relevance. Yousta will not only give a voice to the youth but also give them the freedom to express themselves, because for us, they are absolute stars.”
Yousta stores will offer numerous tech-savvy features, including QR-enabled screens for information sharing, self-checkout stations, complimentary Wi-Fi, and charging stations.
To emphasize its commitment to sustainability and local communities, Yousta has partnered with a non-profit organization, allowing customers to donate old clothing at stores for use in community programs. The brand’s dedication to sustainability is reflected in its stores, which feature locally sourced and produced items. This not only provides unique offerings but also contributes to the growth of local economies while reducing the brand’s ecological footprint.
The Yousta range is now available at the brand’s flagship store in Hyderabad and can also be accessed online through Ajio and JioMart.
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